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NISSAN Brand History

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Nissan Jidosha Kk, a Japanese industrial corporation specializing in the production of passenger cars, trucks and buses of Nissan and Datsun brands. It also produces sports boats, communications satellites, etc. The headquarters is in Tokyo. The company, after the Asian crisis of 1998, merged with Renault.

 

Nissan entered the market with a sales level that reached an impressive figure for those years - 20,000 cars a year.

 

1911

The history of Nissan begins with the opening of the automobile plant Kwaishinsha Co., established in 1911 by the discoverer of the Japanese automobile industry, Mr. Masujiro Hashimoto in the Azabu-Hiroo district of Tokyo.

Later, a small, box-like passenger car of its own design was released, which in a year debuted on the market under the name Dat Car. Its maximum speed was 32 km / h. The name Dat is an abbreviation of the first letters of the names of three main patrons of Mr. Hashimoto: Kenjiro Den, Rokuro Aoyama and Meitaro Takeuchi. In addition, the name Dat in Japanese means "lively, agile".

 

1933

The official date for the creation of Nissan is December 26, 1933, when the predecessor company Jidosha Seizo Co., Ltd. was formed. with a registered capital of 10,000,000 ¥. The president of the company was appointed Mr. Yoshisuke Aikawa. .

 

1934

On June 1, 1934, the name of the company was changed to Nissan Motor Co., Ltd. The export of the first Datsun cars to Asia, Central and South America began in the number of 44 cars.

The construction of the first Nissan plant - Yokohama Plant was completed.

 

1935

The first passenger car Datsun came off the assembly line of the Yokohama plant in April 1935. At that time, Nissan switched to using only Japanese-made components and installed presses for the production of body panels, thereby putting an end to the manual processing of metal sheets.

 

The first corporate symbolism was adopted: a circle of red color symbolized the rising sun, blue color - the sky. The slogan of that time - "Sincerity brings success."

 

Restoring production after the end of the Second World War, Nissan has created several legendary models.

 

1943

At the end of 1943, at the height of the Second World War, the production of cars and trucks was completely discontinued. In September 1944, the head office of Nissan Motor Co. moved to Tokyo, Nihonbashi district.

 

1947

In 1947, the production of Datsun cars was restarted. The company began to increase production volumes after the forced shutdown of the plants.

 

1951

Nissan used its experience of manufacturing military vehicles, which was significantly deepened during the Second World War, and released the legendary SUV Patrol. The all-wheel drive model with an 85-horsepower 6-cylinder engine surpassed the power of the engine and the carrying capacity of the American car Wyllis.

 

1953

Contradictions between employees and company management resulted in a 100-day strike of workers. After the resolution of this conflict, the Union of Workers of Nissan Motors was created - a new trade union organization. This Union set as its goal the creation of modern relations between workers and managers, based on the principle of mutual trust and respect.

 

1958

In 1958, Nissan Motor Co. began exporting cars to the United States. In September of the same year, two Datsun 210 cars took part in the Australian Mobil Gas Trial Rally, one of the most difficult rallies in the world, and won the championship title in its class.

Nissan released from the assembly line an upscale car Datsun Bluebird, created for personal use. At that time, Japanese cars were considered less practical than imported cars, as they demanded a lot of effort from the driver during braking. One notable feature of Bluebird was the application of the first front brakes with an amplifier, which allowed even fragile women to brake with a light push on the pedal. The first generation of Bluebird embodied the features of a reliable, attractive and durable car.

 

1960

Two years after the first sales of its cars in the US, Nissan opens an official branch of Nissan Motor Corporation USA (NMC) in California.

 

After a successful development in America and Australia, Nissan strengthens its position in the European market.

 

1962

Nissan starts exporting cars to Europe.


1966

Nissan absorbs the company "Prince motor company", which expands the staff of highly qualified engineers of the company, and the range of cars is replenished with modern models of Skyline and Gloria.

 

1969

The release of the legendary model 240Z. With an engine capacity of 2.4 liters capacity of 150 hp. and the dynamics of cars Porsche model 240Z was two-odd times cheaper than its German competitor. 250Z was recognized as the best-selling sports car in the world in the 70's. 500,000 Datsun 240Z vehicles were sold in less than 10 years.

 

1973

At the height of the energy crisis, Nissan Sunny ranked first in the US EPA's fuel economy assessment tests, and gained incredible popularity in America.

 

1980

Nissan acquires half of the shares of Motor Iberica, SA in Barcelona, Spain.

 

In the city of Smyrna, Tennessee, Nissan Motor Manufacturing Corporation USA (NMMC) was founded.

The total export figure rose to 10 million vehicles a year.

 

1983

Nissan Motor Iberica S.A. (Spain) is launching the Patrol, which a year later won the prestigious Paris-Dakar rally.

This year, the name Datsun, under which the products of Nissan company was sold, was unified within the single brand - Nissan.

 

1984

In Sunderland the company "Nissan Motor Manufacturing (UK) Ltd" was founded, the first models of the Bluebird model soon disappeared from the conveyor.

 

1988

In the UK, the company "Nissan European Technical Center Ltd." was founded - the European technical center of Nissan.

 

In Italy, the company "Nissan Italy" was founded, which was the first to receive the status of National Sales Company, NSC - an exclusive official distributor of Nissan products in the country.

 

The company «Nissan Europe», already firmly standing on its feet, begins to actively develop and win various awards.

 

1989

In Amsterdam, Nissan Europe NV (NENV) was founded, which tracked Nissan's operations in Europe, including production development, supply optimization and stock operations.

 

1992

In Germany, the company "Nissan Design Europe GmbH" was founded.

Nissan Micra, developed by the famous Japanese designer Mr. Tokuichiro Hosaka and collected in Sunderland, UK, begins to be sold in continental Europe, opening the era of super-mini cars. In 1993, the car won the title of "Car of the Year".

 

1993

The company "Nissan Motor Iberica S.A." begins the production of the all-wheel drive model Terrano II for the European market. The model receives world recognition and in 1999 it occupies more than 15% of the production program of the plant in Barcelona.

 

1994

The division of Nissan Motor Manufacturing (UK) Ltd. receives the Royal Award for outstanding contribution to export activities in three consecutive years.

In the same year, Nissan received the Global Environmental Award for its significant contribution to the environmental and environmental protection system.

 

1997

Nissan worked vigorously on issues of environmental protection. The company's efforts to protect the environment include the creation of clean power sources for cars and extensive activities for the reuse of natural resources.

 

In 1997, Nissan developed a hybrid electric vehicle HEV, operating both on gasoline and on electricity.

 

Nissan also actively expanded the use of the transmission with continuously variable gear ratio Hyper CVT, which provided great fuel economy. In 1997, Nissan began selling Primera and Bluebird cars with the Hyper CVT system.

 

In record time, Nissan has overcome financial difficulties by entering a new level of profitability.

 

1999

Companies Renault and Nissan sign a contract on the Global Alliance. The agreement leads to the formation of the fourth largest group of automotive companies that produce mass models with an annual output exceeding 5 million units and a total of 265,000 employees.

CEO of the company Carlos Ghosn puts forward a plan for the revival of the company - "Nissan Revival Plan".

 

2002

Carlos Ghosn strikes analysts with a statement that the results of the announced plan for the revival of Nissan achieved a year ahead of schedule. For the next 3 years, a plan called "Nissan 180" is planned.

 

Nissan opens its new headquarters near Paris. The new company is named "Nissan Europe SAS".

 

Thanks to the Nissan Renaissance Plan, confident steps have been taken to increase the attractiveness and competitiveness of products, while reducing costs and arrears.

 

For the next 3 years, a plan is planned under the name of "Nissan 180", whose goal was to achieve an additional sales volume of 1 million vehicles worldwide for 3 liters

 

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